Targeting TikTok Ads
TikTok Ads targeting isn’t as robust as that of Facebook, but it still allows you to customise your audience to ensure that you reach the right people with your campaigns.
You can target people based on their:
Age brackets
Geo-location
Gender
Interests
Custom audiences
You can build custom audiences on TikTok and add them to your ad groups.
There are 4 main ways that you can use...